Our innovation client is a healthcare company which helps people quit smoking

The selected 3 conceptions among 25 are,
1. Beer for non-smoking
2. Underwear equipped with the non-smoking pad
3. Special Electronic machine for non-smoking(We can hold it in hands)

As a healthcare company which helps people quit smoking, we focused on our basic life styles such as food, suits, and housing. Then, we chose the most practical and effective 3 ideas. We selected the number one, beer, because we usually feel like smoking when we drink beer or whisky, so this beer for non-smoking will be able to control the feeling to smoke effectively. Then, we chose the number 2, underwear having the non-smoking pad, so we will make the useful wear that protects the smoking temptation all the time. Finally, customers can use the non-smoking machine at any time when they want to do. So we thought the number three, the special electronic machine for non-smoking.

Team Red Devils (Dean and Heokjae)

3 comments:

  1. The beer that prevents the desire to smoke would be genius. Though probably hard to implement in this class. I think nicotene patches can already be worn wherever you want (even in pants).

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  2. If you can come up with beer that stops the desire to smoke, I think y'all can quit b-school and chill for the rest of your lives in Aruba. That would be amazing!

    I like #3, but I don't know what that would entail. Are you thinking of designing this, or building this, or is there a prototype already in the works?

    As for #2, like scott said, cant you put the patch wherever you want?

    This is a great problem to tackle, good luck!

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  3. I am worried that none of these can be implemented by the end of the mod.

    As the others said, if you can come up with the beer - do it!

    Perhaps consider something simpler, like reminders on campus of the risks of habitual smoking?

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