We'll use this site to share our insights and understandings as the course moves along. Please keep in mind that this is a public forum (for reasons I explain in class).
To ease your entry into the blogosphere, you can simply "reply" to this post with your insights from the Week 1 Blog assignment.
Assignment: In your opinion, what is the most innovative product that has been produced in the last 15 years? What is the most over-hyped product? Please think hard about this and register your opinion in the blog as a "comment" to the post corresponding to this question. (Do an internet search of the phrase "most innovative product" if you need a little help with your thinking or download and review this pdf from Business Week.) When you are convinced you have a good answer, please post a reply to this entry (by clicking "POST COMMENT" below) after entering your ideas along with a very brief explanation of your position.
Note: If you use a goofy username, that's ok, but please let me know so that I can be sure to track your assignments over the course of the mod.
While the internet technically exceeds the 15 year mark, the use of Cloud Computing Technologies like YouTube, NetApp, and GoogleDocs is the most innovative technology and one that will revolutionize computing. With broadband and storage becoming cheaper and faster, it has become easy for companies to create central databases of information that are easily accessible to the intended audience. This puts less strain on the end-user to have the most up-to-date technologies, which can lower costs to a large company, or even a personal user. For example, as a video producer, I used YouTube hosting to display my videos on my website for free. The user can be confident that their files are backed up on an alternate, distant source. The technology can also reduce piracy, as a subscription-based business model would be used instead of the actual purchase and installation of the software.
ReplyDeleteAs far as the most overhyped product, I was disappointed at the failure of the AppleTV. The future of television is moving towards internet broadcasting, and Apple could have been the leader in this new venture. It was marketed as little more than an iPod Video plus iTunes that one could watch on their TV. Although it could stream YouTube, it could have adapted to additional internet broadcasts (ie Hulu) or possible made-for-AppleTV proprietary network broadcasts. It also catered to tech-savvy users, who could set up such a technology themselves if they had such a desire. It's possible a similar technology could take off, but it would require much stronger marketing and product development efforts.
While it seems unoriginal to pick an Apple product, I really do believe the ipod is one of the most innovative products launched in the last 15 years. Even though there were already MP3 players on the market when the ipod launched, none have captured near the market share of the ipod. The category exploded after ipod launched with its sleek design and easy-to-use functionality. In fact, “ipod” replaced the name “MP3 player” altogether. Apple continued to innovate after the initial launch with new generations featuring improved functionality and design, and the ipod also influenced later Apple innovations like the ipod touch and iphone.
ReplyDeleteKeeping with the music theme, one of the most over-hyped innovations is satellite radio. When Howard Stern transitioned onto satellite, experts everywhere were predicting that satellite radio would take off. While satellite radio loyalists still exist, the product failed to reach its forecasted penetration and the leading providers XM and Sirius had to combine forces to continue to exist. For me, it never lived up to the hype it promised.
I believe one of the most innovative products in the last 15 years is the individual GPS system. Used by the military and shipping companies for years, “global positioning” was not a new concept. Yet several companies combined off-the-shelf parts to create a small, practical product that was able to help millions of people in a meaningful manner. Touchscreen user interface, USB interfaces, moving maps and cell phone frequencies already existed. Combining these elements in the right way produced the GPS as we know it today.
ReplyDeleteThe most over-hyped innovation, in my opinion, is the e-book reader (Kindle, Sony Reader). While it solves the problems of the weight and size of books, the benefits stop there. The target audience who would purchase an e-book “reader” would also most likely own a laptop, rendering the reader immediately unnecessary—they already have a way to digitally read their books. Additionally, functions such a annotation are stodgy and incomplete at best. Moreover, the digital “reader” can be combined into the new small “netbook” computers that are nearly the same size yet function as a whole computer.
The innovation that has changed my life the most in the past ten years has been the smart phone. Since learning to thumb through a Blackberry menu in 2004, my life has increasingly relied on the power and curse of connectivity. From the positive aspects of the device - namely (almost) always having answers to life's questions - to the negative - not being able to sit through an entire meal without checking email under the table - it would seem impossible to divorce myself from my phone and go back to pre-2003 living.
ReplyDeleteThe innovation that I feel was the most over-hyped in the aughts was the Segway. Several high profile investors made big bets on the technology. So far, it has been all for not.
In my opinion, Google is one of the most innovative products to be launched in the last 15 years. Although the internet was already established, Google created a platform for users to make sense of and interact with such a large body of information. This service is responsible for accelerating the integration of the internet into society.
ReplyDeleteAfter solely using Mac computers for the last 5 years, the IT department recommended that new business students buy HP computers with Windows Vista. I now have to restart my computer at least 5 times a day just to do things like email and type word documents. Error messages are technical and make little sense to an average consumer, and for some reason I have to install java script every day.
I think the most innovative product introduced over the past 15 years is high-definition television. HDTV has changed the way that we view TV and has created an entire market for HD sets, stations, and equipment that will only continue to expand as more consumers adopt the technology. Watching sports in anything other than HD is literally painful.
ReplyDeleteI believe that the most over-hyped product is the Microsoft Zune. Microsoft intended the product to compete with the iPod, but the Zune was expensive and only worked with Windows. While it does have some features that the iPod lacks (i.e. being able to share music between devices), the Zune’s design is unattractive and the device is bulky when compared to its Apple counterpart. The biggest issue for me was that you could not use it with iTunes.
I think some of the most innovative products are the ones that derive from the use of biotechnology, especially those used for agriculture. Although the research began as far back as the early 1980's, the genetics has enabled us to enhance the productivity of some crops as well as their resitance to pests, and droughts. As a result, plant yields per acre have increased in the US significantly. This is important because in a world that is demanding more food and that is running out of arable areas, farmers need to produce more with less land. The technology also reduces the use of pesticides, which contributes to the protection of the enviornment.
ReplyDeleteI think and over-hyped product was the TiVo. Customers weren't sure of its use and benefits. In the huge US TV market, the company has had only about 3 ot 4 million subscribers.
the most innovative product of the last 15 years is Facebook. Facebook has created the mecca of social networking sites, which is now considered an integral part of any marketing or promotional strategy. Facebook claims over 350 million users - is there another product that has achieved that level of adoption? 50% of them log in on any given day, and there are over 55 million status updates daily. More importantly, over 5.3 billion fans have been created on Facebook and the average user has over 130 friends, indicating its power as a tool for social connection. It has enabled people to reconnect with old friends in a way never before possible, as well as reach out to new individuals in an unprecedented fashion. It has even found a way into the common vernacular - "hey, just friend me". Innovation at its finest.
ReplyDeleteThe most overhyped product in the last 15 years is the hybrid vehicle. First of all, most consumers will never make back the premium they spent on a hybrid vehicle in gas savings. The stated purpose of being "green" is largely controversial, given the negative environmental impact of disposing of the highly toxic batteries used in the engine. And although there was a near 60% drop in consumer sales in early 2009, the manufacturers keep making the cars despite the fact that they have not been able to figure out how to earn a profit on the product, primarily due to political forces that advocate the product's alleged benefits.
In my opinion, the Swiffer Sweeper is an amazing product and should hold a top spot among new product innovations for its outside the box approach to sweeping and mopping. Traditional house cleaning requires that floors be first swept and then mopped. This approach is both time consuming and messy. It requires that dust be swept into a pan and thrown away, the mop must be dunked in a bucket of water and rung out repeatedly, and a cleaning agent must be applied to the floor to make it look clean. The Swiffer Sweeper addresses all of these difficulties as it both dusts and mops with a high tech disposable cloth. A dry cloth is used for sweeping and a wet cloth for mopping. Dirt attaches to theses cleaning cloths which are simply thrown away after use. In mopping, the Swiffer sheet is pre-treated with the mopping agent. The mess and time associated with cleaning has been drastically reduced as a result of this clever innovation.
ReplyDeleteThe most over-hyped new product has to be the ShamWow. The product is advertised as a cutting edge absorptive material that somehow makes cleaning easier and more fun. After purchasing the product I discovered it is nothing more than an expensive shammy. The ShamWow added no value over a traditional shammy and in many cases was less effective at cleaning than a regular shop towel.
I would have to say the most innovative product of the past 15 years would be Napster. Napster was the first application to popularize p2p file distribution systems, and made it easier for users to download music though the internet. This wave eventually helped killed CDs and replaced them with MP3s. The popularity of downloading MP3s off the internet also led to the development of legal music distribution software such as itunes. Even though Napster has been shut down, the effects of popularized MP3s and internet downloading still remain with us today.
ReplyDeleteThe most overhyped product should go to Windows Vista. Even by forcing Vista in the hands of hardware vendors by bundling into new computers, Microsoft could not get the general population to accept Windows Vista. The hardware requirements were simply too high and the UI was not as good as people expected. After using the system for just a few days and finding that most my “older “hardware was not compatible with Vista, I switched back to XP.
To try to stay away from the internet products already listed, I'll choose the most innovative product in my field (military) - the Unmanned Aerial Vehicle (UAV). For manuever forces on the ground, a birds eye view is a precious, game-changing commodity. This used to come only through helicopters, planes, or sattelites, which are all scarce assets and rarely under the control of the ground forces. While the Predator UAVs shooting missiles into Pakistan receive a lot of press lately, the type with the greatest impact are those that are controlled directly by ground units. A commander can receive a video feed from the UAV to his vehicle on the front line, providing information that was never available before. They substantially lower tactical risk and save American lives on a daily basis. Innovative features add more capability, such as lazer-designating targets for smart-bomb guidance, to cut down on collateral damage.
ReplyDeleteThe most over-hyped innovation of recent years is ethanol. This product was supposed to be an environmental savior and was supposed to be a boon for the US in many ways. It was rolled out with great fanfare and lots of government support. This, it turns out, was only because huge companies threw a lot of money behind the idea. So much so that it is now thoroughly ingrained in our society, despite widespread knowledge of its major shortcomings.
I hate to jump on the Apple bandwagon (though I've been using a mac for 20 years, so I suppose I'm entitled), but in my opinion, there is no debate that the iPod is the most innovative product of the last 15 years. While other products have solved problems in new ways, the iPod literally changed consumer behavior, initiating the trend towards digital products that has traditional media outlets freaking out. Digital music is the obvious windfall here, but I would attribute consumer adoption of all things digital to the iPod. This includes smartphones, movies, books...you name it. Apple made digital consumption the norm.
ReplyDeleteAs for the most over-hyped innovation, I'm staying with my pro-Apple theme and giving that dubious honor to Microsoft. No particular Microsoft product, just Microsoft in general. Despite being one of the biggest computing companies in the world, Microsoft consistently exists as a second or even third mover on all things innovative. (see Zune, Vista, bing, etc...) Not only is this bad business for a tech company in regards to reputation, it will eventually chip away at marketshare as new, more innovative companies enter competing categories.
I think the most innovative product in the past 15 years has been Google’s innovation of generating advertising revenue without comprising the user experience. Sorting advertisements by search results provides publishers greater efficiencies in targeting audiences while offering users an additional form of relevant information. This model has allowed the search engine to monetize user value instead of the volume users.
ReplyDeleteWith that said, I think the most over-hyped product has been Facebook. The business model relies on advertisements to provide free services without measures to ensure these ads contribute positively to a user’s experience. This model has led to remarkable growth for Facebook; but, it has also made the network more valuable than the users leading to an illusion that the volume of users is more important than the service provided. This model will lead to the networks decline.
I believe that the most innovative product of the last 15 years would have to be the Google search engine. Google was able to innovate in design, as well as in all three of Business Week’s best practice criteria: process, product, and business model innovation. In addition, it has likely facilitated the innovation of millions of other companies and individuals.
ReplyDeleteThe most over-hyped product would have to go to the fat substitute, olestra. The chemical was supposed to allow potato chip eaters a guilt-free experience, but the price was high. The low fat chip eaters spent most of their time in the restroom. It’s never a good sign when the FDA makes you put a warning on your product: “This product contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E, and K have been added.” Procter & Gamble makes some incredibly innovative products, but this one missed the mark.
I believe that the most innovative products of the past 15 years are convergence devices such as the modern BlackBerry or iPhone. These products fulfill several functions that before were filled by many seperate ones, in the case of the blackberry and iphones, they are media players, navigation systems, web browsers, document editors, e-readers, gaming platforms, etc.
ReplyDeleteThe most over-hyped product in my opinion is the minidisc. This was intended to revolutionize music, but was made obsolete as it was created by the advent of the mp3 and mp3-cd players. Sony attempted to change behaviors with a product that was more difficult to use, not backwards compatible and confusing to the regular customer.
I believe that the Plasma and LCD HDTVs have been the most innovative products of the past 15 years. The difference in television viewing has changed at such a significant level. This innovation can also be seen everywhere. The adoption of these televisions is so wide spread that it's seen almost everywhere. In my opinion, it has made watching sports at home almost better than in person for some particular events.
ReplyDeleteThe most over-hyped product of the past 15 years was Windows Vista. Vista was supposed be leaps and bounds better than Windows XP but the evident changes were quite small in comparison to the hype. In many people's minds Vista was inferior to XP.
While I imagine there are healthcare innovations that have extended life in unprecedented ways, I'm most familiar with innovations in communications. Email itself has changed the manner, tone and speed with which people communicate and exchange information, causing one of the greater generational divides and communication learning curves since the development of the telephone. Research in Motion's Blackberry deliverable took mobile communications to a new level. As a congressional staffer in Washington on 9/11, I vividly recall that in a telecom meltdown, Blackberries were the only technology to work when all other cell phones failed. Thus the BB became a mandatory accessory for every member of Congress and high-level staff. That makes a statement to me.
ReplyDeleteOne of the most over-hyped products of the past 15 years is probably the Segway. The relative speed of the seemingly innovative transportation is somewhere between biking and walking. Cops on Segways are dubbed 3-0's instead of 5-0, if not simply called lazy. While energy-efficient, they were not picked up in general society or on a B2B level -- seemingly their most visible use is as a new way to tour cities (Segway-based tours). Generally: Meh.
Although I do not drive one (yet), I think one of the most innovative products from the past 15 years is the hybrid car due to their ability to reduce our dependence on oil. Since its introduction to society, numerous competitors have entered the market, a testament to its innovativeness. This indcates that the shift towards hybrids is a growing trend and that there is a possibility that eventually hybrids may be more common than their "gas-guzzling" counterparts.
ReplyDeleteAs for one of the most over-hyped products, I think the Atkins diet should top that list. Their low-carb approach quickly gained momentum with the promise of rapid weight-loss, but they lost their following almost as quickly when devotees realized that they could not stray from the plan at all in order to really maintain their weight. Verdict: Not an ideal life-style.
I think the most innovative product of the past 15 years is wireless internet. It really made smartphones what they are today and helped make laptops that much more useful. Wifi changed mobile communications and revolutionized how/when we can get information.
ReplyDeleteI hate to jump on the bandwagon, but I agree that Windows Vista is the most overhyped product in the past fifteen years. The interface was supposedly innovative (to keep pace with Apple), but the cosmetic changes to XP were either minimal or useless. The OS taxed computers to the point they were unusable, and it was introduced with too many bugs. While Vista was more of an evolution than an innovation, I still feel it was an overhyped mess.
Although it has probably been around for longer, my vote is for GPS software. By allowing devices to sync up with a satellite and provide directions, countless hours are saved every year. Now, when visiting a new town, or renting a car in unfamiliar territory, I make sure I have a GPS unit installed. If I could only afford an I-Phone...which brings me to the most overhyped device of the last fifteen years,(gasp) the I-Pod. Although the controls are very practical (with the wheel to adjust volumes and select songs), the real star of Apple is I-tunes, which saved the music industry from Napster and provided a reliable marketplace. There are other MP3 players that allow two-way music transfers, with better sound quality and a longer battery life. However, they do not sync to iTunes, so many are reluctant to purchase them.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI believe the most innovative product in the last 15 years was the smart phone. This combined various other products including: pagers, hand held Palm devices, cameras, internet and phones into one small package. It has increased the connectivity of individuals and spun off many other types of products. It has changed the way people conduct business and day to day life.
ReplyDeleteNot to repeat any of the previous comments, I think one of the most over-hyped innovations produced is reality TV. It can be argued that reality TV has been around for some time but with the introduction of MTV’s “real world” an enormous amount of other type shows began to appear. Reality TV, eliminated a lot of writing and the expense of producing traditional programming. However, it offers no substance or quality entertainment, has changed TV negatively and does not reflect what it promises- reality.
I find the Apple IPod to be the most innovative product over the last 15 years. Essentially, the IPod changed the way people listen to music, store music, and commute. The IPod is now fully compatible with most cars and stereos, extremely transportable, and has strong battery life. Apple hit a goldmine when it launched IPod and Itunes, both of which now dominate the digital music market. By being a first mover, the company was able to innovate into other arenas and really be the key decision maker in the digital music sector.
ReplyDeleteThe most overhyped innovation in last few years has been Windows Vista. Vista was the exact reason I switched from PC to Macintosh. The system was slow and complicated, lacked compatibility, and every time I logged onto Vista it asked me to acquire additional hardware and software. Apple should truly thank Microsoft for such a bad blotch.
Another product I never quite understood was Heinz’s attempt to sell funky colored ketchup. In my opinion, this fad was clearly over-hyped and the product was discontinued in 2006. To this day, the idea of putting green ketchup on hot dogs is not too appetizing. Perhaps the discontinuation was caused by a combination of both consumers not wanting too much change, a target market that was too narrow (children), and a fad simply wearing off.
The most innovative development in the past fifteen years is on demand technology. Products such as Netflix, iTunes, and TiVo have created a new culture that gives the consumer an unprecedented amount of control over their access to media. These products have contributed to the rise of our generation of individualists with unique tastes and preferences. The effects of this innovation have been widespread, forcing even well established companies such as Blockbuster to adapt and innovate or lose their market share and go out of business.
ReplyDeleteAlthough extremely popular, I think that Twitter is the most overhyped innovation in recent history. Building on the wild success of Facebook and the ever increasing public interest in social media, the creators of Twitter seek to provide yet another outlet for people to express themselves. However I think this product is unnecessary, unoriginal and nothing but a fad. We are already oversaturated with information from the Internet, television, radio, etc. Since the use of a product like Twitter requires constant attention from its users, I think people will soon lose interest and start living their own lives instead of reading about what Kim Kardashian ate for dinner.
Smart phones, MP3 players, cutting edge laptops - all of these devices have one thing in common: flash memory. Flash memory has no moving parts, requires less energy, has faster read times, and is more durable than a conventional hard drive. Without this advancement in memory such devices as iPods could never have been reduced to their current sizes, weights, and energy efficiencies.
ReplyDeleteOne innovation that was both short-lived and perhaps short-sighted was the DLP/LCD rear projection television. It fit the niche between conventional cathode ray tube televisions and the more expensive LCD and plasma displays. While it allowed consumers to effectively "split the difference" between a conventional TV and a newer flat panel type, aggressive price wars and reduced technology costs made them obsolete in a few short years.
The most innovative product of the past 15 years was Dell’s reinvention of the PC supply chain. By involving only suppliers, Dell (the manufacturer), and customers in the entire chain, they changed an entire industry. This method of supply chain management allowed for better customer targeting, greater mobility and flexibility in the face of technology advancements, and reduced costs from removing additional layers between Dell and the customer.
ReplyDeleteThe most overhyped product of the past 15 years were all the low- and no-carb diets. Any diet that doesn’t provide sufficient nutrients for a healthy amount of daily exercise will not be healthy in the long run. Initial weight loss on these diets is largely attributed to water weight, and many people took the diets as an excuse to load up on fatty foods that happened to be low carb.
I believe the most innovative product of the last fifteen years is the iphone. The iphone changed mobile communication by giving users the real, full internet in their pocket unlike other smartphones like blackberrys which offer a more limited version of the internet. It changed what consumers expect from a cell phone.
ReplyDeleteThe most overhyped product of the last 15 years is anything related to increased fuel efficiency in cars. There has been a phenomenal rush of advertising about increased fuel efficiency in cars, but the concepts that are being promoted in many cases do not seem that environmentally friendly. The Hybrid Chevy Tahoe is just a ridiculous concept. Some products, like the Toyota Prius or Honda Insight, represent a real change in the thinking and design of carmakers, but others are just laughable.
I believe the least innovative product I’ve seen is the ipod. Similar products had been in existence for years in Asia. For nearly five years previous to the ipod’s release the products were nearly exclusively sold in asia. The American consumer did not have access to the product because it was not sold here (mainly due to complacency with the CD player). The best that can be said for Apple is that it has a blind group of followers that will purchase any new product they put on the market (mainly because they are very effective at marketing and advertising).
ReplyDeleteSkype is one of the most innovative products in the past 15 years. It has essentially brought free phone calls to masses. Now in minutes anyone can have a phone number (if you have a computer/internet connection). If you told anyone 25 years ago that international phone calls would cost near zero, they would call you crazy (now it is a reality).
In an effort not to repeat past comments, I think one of the most innovative products has been the digital video recorder, or DVR. The DVR managed to completely change a consumer's behavior. Now consumers can watch television when they want and fast-forward through commercials. This is an innovation that breeds more innovation, because networks must find new ways to reach the consumer.
ReplyDeleteThe most over-hyped products was Crystal Pepsi. Because it was so different from the original brown-colored cola, the customer (at first) went crazy for it. However, the product had a problem sticking because it did not satisfy the taste requirements of the consumer, and ultimately failed.
The most innovative product that has been produced in the last 15 years is the Inverter.
ReplyDeleteMost people have never heard of it but this is answer to the prayers of many people living in developing countries with frequent power outages. When there is a power outage, most people resort to generating sets. However, generating sets are expensive (maintenance cost, fueling) and very noisy. The inverter requires no fueling, it’s noiseless and when there is a power outage, it automatically switches over as the source of power.
An inverter is a power conversion and conservation device. It converts electricity, which essentially comes in form of alternating current (A/Current) into a stable form of current known as direct current (D/Current) so that the D/Current can be stored in batteries for use during power outages. The system works by converting the A/Current which is the normal current supplied by the electric service (or a secondary source i.e. generating sets) into direct current which is a more stable form of electricity that can be preserved in batteries. During outages, the inverter converts the stored current back into A/Current for use in the home, office or business place.
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The most over-hyped product is the Amazon Kindle. With it you can buy and download an eBook to your Kindle reader from just about anywhere. Definition of anywhere: works in the United States or wherever there is Whispernet service (provided by Sprint’s). What happens when you travel outside the US? Cost is $399, and with this you don’t own what you pay for- all content is owned by Amazon and publisher. Isn’t this just another PDA?
The most overhyped product is the IPOD. While it has brought digital music to the masses, it is not the first nor is it the most user friendly mp3 player on the market. Through slick advertising APPLE was able to dominate the mP3 market, even though users are limited to downloading music from one computer. However, the most innovative product on the market is the IPhone. The applications are modernizing how corporate America segments and targets its consumers.
ReplyDeleteI think the most innovative product of the past 15 years is definitely the ipod. It disrupted the music industry, allowed for people to customize their self-expression, and even changed the way people interact with each other.
ReplyDeleteThe most overhyped product may very well be the Hummer. It was a impractical and inefficient SUV which ultimately epitomized American excess and should have remained as a military-use vehicle.
The most innovative product of the last 15 years in my opinion would have to be the advances that have been made to the lithium-ion battery. The recent advances have allowed for the entire portable electronics industry to blossom. It has also provided the necessary tools for the creation of hybrid and electric vehicles and is the cornerstone for future energy projects. It may not be a new invention, but if you compare current lithium-ion batteries to those of the past, you can almost say that they are not even the same product.
ReplyDeleteThe most over=hyped product would have to be anything that uses the term "green" as a promotional ploy. Once again, this is not a specific product, but more a range of products that have skewed and changed the public perception of corporations. The hype surrounding these products is blown way out of proportion and has done more to hinder the growth of environmentally conscious corporate players than it has to help them.
The most innovative product that has been produced in the last 15 years is Web 2.0 (internet platform that inter-connects and communicates multiple pages as well as readily editable by 3rd party user), such as social networking media, interactive forum, video sharing and wiki. While internet has connected millions of people, this media glue the connection even more to exchange up-to-date information. People spend more times now in Facebook, Twitter, YouTube, and Wikipedia. It becomes a part of life that a lot of people cannot live without. Indirectly, it helps your life to communicate, collaborate, and operate in an efficient manner (when you use it right).
ReplyDeleteThe most over-hyped product is touched screen technology. People expected it to be a break-through. While it was only a hit for a small number of years and it is not going away, it is overlooked these days. The GPS system in the car that uses this technology, slowly is going back to smart panel. The tablet PC that was waited for, nobody ended up buying them just because keyboard and mouse are much more easier to use. We'll see the touch-screen TV that Samsung will produce soon for business purposes will create a hype.
Michael Hadipoespito