Blog for the Strategic Innovation MBA Course at Vanderbilt University
Team Rad+Fab's mission is to make Owen *Green+Clean!*
Problem we are solving: The Owen community is wasteful with its resources. One of Owen's overall goals is to attract quality candidates--one selling point to achieve this goal is Owen's positive sustainable impact. Team Rad+Fab is interested in making Owen a more sustainable and environmentally-conscious community. Our stakeholder is Net Impact and together we are working on making Owen Green+Clean!
Here are our three ideas:
Post a weekly tip in ODN on becoming more "Green" both at Owen and at home
ODN is the perfect venue to reach the Owen community as everyone reads these little daily announcements and Team Rad+Fab thinks that ODN posts are the perfect venue to spread the "green" spirit. These ODN announcements will create awareness and buzz in the Owen community about the importance of being "green" and reducing one's carbon footprint both at Owen and in our everyday lives. These tips would serve as a way of educating the Owen community on different "green" initiatives.
Install filtration systems on tap water/have water cooler in 810 Café
The main idea here is to discourage water bottle usage by students & staff by providing them access to clean, tasty water. As we all know, the tap water provided in the Owen drinking fountains is disgusting (yuck!), which causes many of us to waste both $$ and plastic by purchasing water bottles. By placing PUR or Brita water filters on the faucets in the 810 Café, we would be encouraging students to refill their reusable water bottles. The challenge with this idea is the potential reluctance of 810 Café owners to work with us (as we would be stealing their water bottle profits). If this is the case, we could also install a water cooler for the same purpose. In this way, 810 Café owners could charge for each water bottle refilled.
Offer a sustainable business course
Businesses are becoming more environmentally conscious every year. As future business leaders, the opportunity to learn what is shaping this trend and how to gain buy-in within our firms is essential. Furthermore, this would provide Owen students with the knowledge to market our future company's sustainable business practice to consumers. Offering a relevant course that ties in green concepts, persuasion, and industry leaders as speakers will provide a platform and competitive advantage for Owen graduates.
Team Rad+Fab would love your thoughts. Go Green+Clean! :) ~Chrissy Byron, Stephanie Kaye Ramirez, and Annie Skidmore
Great ideas, and to such a significant problem at Owen. Given that the school is so often concerned about their branding, I would think it'd be easy to get buy-in from key OGSM leaders. Since everyone does read ODN, and the announcements also appear on the monitors around the building, this seems like an easy way to spread the word, and also to show people little ways to help in case they do not have the time or inclination to participate in Net Impact's efforts. You definitely make a valid point re stealing profits from the 810 Cafe, but perhaps there is a way to get the owners involved somehow by sharing profits with them; maybe students could pay a $5 or $10 fee per month for use of the Brita service and the owners could get a cut of that? Finally, teaming up with Professor Schorr and a couple of environmentally engaged Owen students could probably make the third course successful, especially if part of the current Sustainability course is included but maybe improved to more directly relate to our careers as future business leaders.
Good comments Jill. I like the Brita system. I thought we would always have it since we did dring orientation and we were given those water bottles to refill. We have TERRIBLE water at Owen. It is often not even cold and it tastes terrible.
I think the first idea is good and very feasible. There are a lot of easy things that can be done and a simple reminder of those opportunities would be great.
Hey guys, I like what you are trying to address. We could do a lot to save our environment.
Some thoughts on it:
1. I like to ODN tips. That would be one way to do it. However, how many people will actually read it? Some do and some dont. One other way we can do it is to do some banners in attractive color around school/in classroom.
2. Water filtering is an excellent idea. I like that. Also do you guys think of the temperature control in Owen. Why most Owen students wear sweaters to school even in the summer? Why so many complain about being cold in school? Our school temperature in the winter can actually higher in summer becos we turn the heater on for winter and use too much chiller for summer. Isnt that something we could adjust to save energy?
3.We already have this course in school. Do you think we should make it a required course (like Biz ethics?)
Although I agree that educating people on how to behave in a more green manner in order to preserve our resources at Owen is the first step toward taking action, there also needs to be an incentive for people to act in that way. Given my experiences in Net Impact, I can safely say that people don't begin doing things simply because they're the right thing to do. The above ideas are great, and I'd love to see them implemented, but I think there needs to be enticements or incentives attached to them in order to get people to act.
I love the idea of the filtration system! I have thought of that many times before and also agree with Elizabeth on incentives. Perhaps the 810 Cafe could double the prices for bottled water, incentivizing people to use filtered water and reusable water bottles more?
Maybe instead of ODN postings, have signage where it is relevant, like a reminder above the trash can that there are places to recycle, etc.
I DEFINITELY think #2 is a great idea! Having a filtration system on the tap may decrease sales of water bottles somewhat, but there will still be people who forget their waterbottles and will need to buy from 810. Speaking from a personal level, I still use my own water bottle even though the fountain water is gross because it beats wasting plastic bottles and paying a ridiculous amount for something that should be free. If anything, I think the school should provide at the BARE MINIMUM potable water for its students so who really cares if it interferes with 810 cafe sales just slightly. The cafe sells plenty of other refreshments and food that I don't think it will make a significant dent in sales. The school also controls the sink area, so it wouldn't be up to 810 cafe owners anyway.
The Brita filter idea is genius and will promote the use of water bottles at Owen. I agree that the water in our fountains is not drinkable currently.
I also like the ODN news update idea. As we learned in marketing, awareness is CRUCIAL. The more students know about being "green", the more our students are likely to act "green". Great concept.
I'm in consensus with most everyone on idea #2. I think it's simple, easy, and I would use it every day. I'm sure you've thought of this, but who pays for the filters? as a brita owner, these seem to go pretty quickly.
Also, I would love to get one installed at the sink upstairs in the fishbowl. This would be a prime spot for my use as the 810 sink is pretty crowded come lunch time.
Love the sustainable business course suggestion! I think some things are already in the works here, but definitely reach out to Eric Mohr if you haven't already.
I think a sustainability course may be difficult to implement and have limited staying power. Perhaps a pamphlet that listed all of the sustainability courses offered at different schools within Vanderbilt would be more feasible?
Idea 2 could also be achieved by simply convincing 8:10 Cafe to not sell bottled water, and have students just used the drinking fountains. If the faucet generates high traffic, the cost of purchasing replacement filters would be pretty high - who would be taking on the cost? OSGA? 8:10 owners?
Not selling bottled water could get push back from students, but it may be what's necessary for Owen to establish a name for itself in sustainability. Also, there could be bottled water stocked in the CMC for visitors only.
I like the water cooler idea. The upfront cost is minimal, and it fits in with the honor-code system that we have at the 8:10 in terms of needing to pay to fill your bottle. It could also be a big profit-driver for the 8:10 owners. In order to implement, I think you should consider how to encourage students to bring water bottles with them to school, as this seems to be the biggest barrier to adoption. Maybe a dishwasher-safe Owen-branded bottle? Maybe put a water cooler on the 3rd floor too - I see a lot of professors with bottled water.
I love your filtration and ODN ideas! I think there are many simple things people can do that they may nto be aware of and that they wouldn't necessarily need to be highly incentivized to do. Friendly reminders on ODN would be an easy and effective way to communicate those. Changing behavior drastically without incentive is of course tough, but encouraging small steps merely on principle may be pretty achievable!
I like the filtration idea and perhaps the cafe owners might choose to sell something else (more green) in order to compensate for revenues they could lose on water bottles.
The idea of the sustainability course sounds interesting but I question whether time/policy/interest/resources could be barriers to introducing that.
I would suggest talking to Brian Burchfield about idea number 1. He is on the Net Impact board and had a similar idea. I'm sure he could use some help in making this the best it can be.
Number 3 is a little tougher than it sounds. I would love to see you three push for it with the Dean and Kelly Christie. You'd probably want to get Jim Schorr to support you. However, Net Impact has been discussing this issue for quite some time and hasn't been able to make subsantial progress.
I LOVE number 2. It seems like a simple, feasible project and would encourage much fewer bottles of water purchased and thrown away. Most people can re-fill water bottles they already have. I would absolutely use it. The only reason I buy water is because unfiltered water in Nashville taste terrible!
I like idea 1 and 2. Green ODN announcements and I agree with An on having posters around the school to reinforce the message to students.
The water quality in the school is really bad. If you can convince the school to install filtration system / water coolers that would be awesome! Good Luck!
I really like the simple 'green' tip on ODN. Would be very easy, quick, and hopefully we would make them practical/implementable by individuals and by Owen overall. I would also hope to include Net Impact in writing the tips/building out your recommendations, because I'm sure they would have a LOT to say about this!
I like #1, but the tips have to be quick to read and easy to accomplish. This is crucial to actually implement a behavioral change, otherwise people will quickly learn to gloss over it on ODN.
We already have a sustainable business course, although one could argue that a course could be developed that focuses more exclusively on sustainability as it relates to environmental impact. Either way, I think this idea is potentially unrealistic.
The weekly tip idea is one that I initially discounted but, on further review, it's not a bad idea at all if you could make sure that the weekly ideas are pragmatic, simple, and have a clear positive benefit. Ideally, the benefit would move beyond "this will make you greener" and towards something like "this will reduce your utility bill," if that makes sense. If you couch things in terms of how they'll put a few extra dollars in my pocket, I'm all ears.
As Nashville is a primarily Democratic concentrated city as oppose to the rest of the state of TN, having some politicians on campus to give a vehement speech could be fun.
I'm a big fan of the ODN postings - raising awareness around Owen is definitely needed. It would even be good to take it a step further by pushing those green facts in other places too - maybe signs at trash cans, light switches, 8:10, etc.
The water filter would be good, but if you're like me and a lot of people I know - you just fill your water bottle at the water fountain. Maybe you could have ad that says, "Free water provided by Owen. Just visit your local water fountain." (It would be nice, however, to have tastier water available through filtering).
I think idea #1 is the most feasible. Buzz and word of mouth seem to be very effective for "green" campaigns. Maybe incorporate a simple tip for at school AND at home to institute more behaviorial change. For #3, it looks like there will be a sustainable business course offered in mod 3.
Great ideas here. At my kids' school they installed adapters on the drinking fountains to allow them to fill water bottles with filtered water. (One problem, though, is that some kids without bottles like to pretend to be little hamsters sucking on the spigot!). Still, I'm told it was a fairly simple, inexpensive retrofit.
The "ODN green tips" can do a lot of good. There may be things that we do on a daily basis that have some sustainability impact but where we are indifferent to changing our behavior. So change is easy - that's a freebie and definitely worth trying. The question still remains, what specific tips will you offer that have these properties? How will you know that behavior is changing?
There was some talk in previous comments about "incentives", but I didn't see much talk about "disincentives." Broadcasting our carbon footprint (i.e., listed in the hall TV monitors) could work if we were to compare ourselves to other b-schools on a per-student basis. This has been done in the energy conservation domain. For example recently one college put a "live" feed of each of its dorms' energy use. Dorms were listed using a simple ranking system that showed all the dorms across the campus. Intuitively enough, competitive behavior immediately took over and drove down over all use. Apparently self-appointed energy czars in the dorms would roam the halls calling out anyone using a blow-dryer or an iron. Something like that would be a cool net-impact project.
Printing is another area where a similar dynamic is in place. It is well-known to students all over campus that Owen is one of only two places that allows free printing with no quota. (maybe that's why law-schoolers, undergrads, love to hang out here. Maybe advocating for a printing quota (under the guise of saving money for Owen) would have great sustainability returns as well. Maybe even comparing the different schools on campus in terms of paper use would drive down usage.
I'm not sure what you mean by "sustainable business" courses, but we have had a few of them over the past years, and there are currently some at Owen that address green issues (for example my Mod4 course in Design-4-Sustainability). The problem I have observed is that the only people who show up are the ones who often don't need the insights of the class - it's the no-shows that really need to be there. Also - and I have experience this personally - if the enrollment is too small, the classes are unsustainable. There are (justifiable) requirements for minimum class size and so unless more students take the classes when they are offered, they quickly fall out of the rotation. You should contact the newly formed Energy Club. They have some ideas along these lines and are currently advocating for a class this spring. Ian Prunty has the details.
The ODN green tips are a no-brainer---definitely do this. The real question is: what tips can you offer that will change behavior and improve sustainability.
My kids' school recently retrofitted their water fountains with filters and simple attachments that allow the filling of water bottles. Except for the 3rd graders who like to pretend to be little hamsters and suck on the spigot, the seem to be a hit. Kids make fewer trips to the fountain and actually drink more during the day. Could work. Let me know if you want to talk to the facilities people.
There are some courses being offered and being considered. The newly formed Energy Club has info on a course being proposed by Jeff Gowdy this spring (ask Ian Prunty). However the course won't happen unless students are clear and verbal with their desire for this kind of content and their commitment to show up!
I also have my "Green Design" course on the books for mod 4. I did a trial run last year with a small enrollment, but this will be the last year can offer it if I don't get a decent turnout of students.
So maybe getting people to show up to the ones we already offer is another strategy you can use to help solve the problem long-term. If 50 students show up to a class, you can bet similar classes will follow. Though we may claim otherwise, we faculty are definitely market-driven.
Great ideas, and to such a significant problem at Owen. Given that the school is so often concerned about their branding, I would think it'd be easy to get buy-in from key OGSM leaders. Since everyone does read ODN, and the announcements also appear on the monitors around the building, this seems like an easy way to spread the word, and also to show people little ways to help in case they do not have the time or inclination to participate in Net Impact's efforts. You definitely make a valid point re stealing profits from the 810 Cafe, but perhaps there is a way to get the owners involved somehow by sharing profits with them; maybe students could pay a $5 or $10 fee per month for use of the Brita service and the owners could get a cut of that? Finally, teaming up with Professor Schorr and a couple of environmentally engaged Owen students could probably make the third course successful, especially if part of the current Sustainability course is included but maybe improved to more directly relate to our careers as future business leaders.
ReplyDeleteGood comments Jill. I like the Brita system. I thought we would always have it since we did dring orientation and we were given those water bottles to refill. We have TERRIBLE water at Owen. It is often not even cold and it tastes terrible.
ReplyDeleteI think the first idea is good and very feasible. There are a lot of easy things that can be done and a simple reminder of those opportunities would be great.
ReplyDeleteHey guys, I like what you are trying to address. We could do a lot to save our environment.
ReplyDeleteSome thoughts on it:
1. I like to ODN tips. That would be one way to do it. However, how many people will actually read it? Some do and some dont. One other way we can do it is to do some banners in attractive color around school/in classroom.
2. Water filtering is an excellent idea. I like that. Also do you guys think of the temperature control in Owen. Why most Owen students wear sweaters to school even in the summer? Why so many complain about being cold in school? Our school temperature in the winter can actually higher in summer becos we turn the heater on for winter and use too much chiller for summer. Isnt that something we could adjust to save energy?
3.We already have this course in school. Do you think we should make it a required course (like Biz ethics?)
Nice job :-)
Although I agree that educating people on how to behave in a more green manner in order to preserve our resources at Owen is the first step toward taking action, there also needs to be an incentive for people to act in that way. Given my experiences in Net Impact, I can safely say that people don't begin doing things simply because they're the right thing to do. The above ideas are great, and I'd love to see them implemented, but I think there needs to be enticements or incentives attached to them in order to get people to act.
ReplyDeleteI love the idea of the filtration system! I have thought of that many times before and also agree with Elizabeth on incentives. Perhaps the 810 Cafe could double the prices for bottled water, incentivizing people to use filtered water and reusable water bottles more?
ReplyDeleteMaybe instead of ODN postings, have signage where it is relevant, like a reminder above the trash can that there are places to recycle, etc.
I DEFINITELY think #2 is a great idea! Having a filtration system on the tap may decrease sales of water bottles somewhat, but there will still be people who forget their waterbottles and will need to buy from 810. Speaking from a personal level, I still use my own water bottle even though the fountain water is gross because it beats wasting plastic bottles and paying a ridiculous amount for something that should be free. If anything, I think the school should provide at the BARE MINIMUM potable water for its students so who really cares if it interferes with 810 cafe sales just slightly. The cafe sells plenty of other refreshments and food that I don't think it will make a significant dent in sales. The school also controls the sink area, so it wouldn't be up to 810 cafe owners anyway.
ReplyDeleteThe Brita filter idea is genius and will promote the use of water bottles at Owen. I agree that the water in our fountains is not drinkable currently.
ReplyDeleteI also like the ODN news update idea. As we learned in marketing, awareness is CRUCIAL. The more students know about being "green", the more our students are likely to act "green". Great concept.
I'm in consensus with most everyone on idea #2. I think it's simple, easy, and I would use it every day. I'm sure you've thought of this, but who pays for the filters? as a brita owner, these seem to go pretty quickly.
ReplyDeleteAlso, I would love to get one installed at the sink upstairs in the fishbowl. This would be a prime spot for my use as the 810 sink is pretty crowded come lunch time.
Love the sustainable business course suggestion! I think some things are already in the works here, but definitely reach out to Eric Mohr if you haven't already.
ReplyDeleteI think a sustainability course may be difficult to implement and have limited staying power. Perhaps a pamphlet that listed all of the sustainability courses offered at different schools within Vanderbilt would be more feasible?
ReplyDeleteIdea 2 could also be achieved by simply convincing 8:10 Cafe to not sell bottled water, and have students just used the drinking fountains. If the faucet generates high traffic, the cost of purchasing replacement filters would be pretty high - who would be taking on the cost? OSGA? 8:10 owners?
ReplyDeleteNot selling bottled water could get push back from students, but it may be what's necessary for Owen to establish a name for itself in sustainability. Also, there could be bottled water stocked in the CMC for visitors only.
I like the water cooler idea. The upfront cost is minimal, and it fits in with the honor-code system that we have at the 8:10 in terms of needing to pay to fill your bottle. It could also be a big profit-driver for the 8:10 owners. In order to implement, I think you should consider how to encourage students to bring water bottles with them to school, as this seems to be the biggest barrier to adoption. Maybe a dishwasher-safe Owen-branded bottle? Maybe put a water cooler on the 3rd floor too - I see a lot of professors with bottled water.
ReplyDeleteI love your filtration and ODN ideas! I think there are many simple things people can do that they may nto be aware of and that they wouldn't necessarily need to be highly incentivized to do. Friendly reminders on ODN would be an easy and effective way to communicate those. Changing behavior drastically without incentive is of course tough, but encouraging small steps merely on principle may be pretty achievable!
ReplyDeleteI like the filtration idea and perhaps the cafe owners might choose to sell something else (more green) in order to compensate for revenues they could lose on water bottles.
The idea of the sustainability course sounds interesting but I question whether time/policy/interest/resources could be barriers to introducing that.
Nicely done!
I would suggest talking to Brian Burchfield about idea number 1. He is on the Net Impact board and had a similar idea. I'm sure he could use some help in making this the best it can be.
ReplyDeleteNumber 3 is a little tougher than it sounds. I would love to see you three push for it with the Dean and Kelly Christie. You'd probably want to get Jim Schorr to support you. However, Net Impact has been discussing this issue for quite some time and hasn't been able to make subsantial progress.
I LOVE number 2. It seems like a simple, feasible project and would encourage much fewer bottles of water purchased and thrown away. Most people can re-fill water bottles they already have. I would absolutely use it. The only reason I buy water is because unfiltered water in Nashville taste terrible!
I like idea 1 and 2. Green ODN announcements and I agree with An on having posters around the school to reinforce the message to students.
ReplyDeleteThe water quality in the school is really bad. If you can convince the school to install filtration system / water coolers that would be awesome! Good Luck!
I really like the simple 'green' tip on ODN. Would be very easy, quick, and hopefully we would make them practical/implementable by individuals and by Owen overall. I would also hope to include Net Impact in writing the tips/building out your recommendations, because I'm sure they would have a LOT to say about this!
ReplyDeleteI like #1, but the tips have to be quick to read and easy to accomplish. This is crucial to actually implement a behavioral change, otherwise people will quickly learn to gloss over it on ODN.
ReplyDeleteWe already have a sustainable business course, although one could argue that a course could be developed that focuses more exclusively on sustainability as it relates to environmental impact. Either way, I think this idea is potentially unrealistic.
ReplyDeleteThe weekly tip idea is one that I initially discounted but, on further review, it's not a bad idea at all if you could make sure that the weekly ideas are pragmatic, simple, and have a clear positive benefit. Ideally, the benefit would move beyond "this will make you greener" and towards something like "this will reduce your utility bill," if that makes sense. If you couch things in terms of how they'll put a few extra dollars in my pocket, I'm all ears.
As Nashville is a primarily Democratic concentrated city as oppose to the rest of the state of TN, having some politicians on campus to give a vehement speech could be fun.
ReplyDeleteLoved the presentation of your post...
ReplyDeleteComing to the ideas.. #1 and #2 are really good and very doable
I think this is a great problem to solve. However, i do ahve a few question? WHo will maintain the filtration system? i.e. change out the filter.
ReplyDeleteThe concepts taught in your proposed sustainable business course could be incorporated into other classes taht Jim Shor already teaches.
I'm a big fan of the ODN postings - raising awareness around Owen is definitely needed. It would even be good to take it a step further by pushing those green facts in other places too - maybe signs at trash cans, light switches, 8:10, etc.
ReplyDeleteThe water filter would be good, but if you're like me and a lot of people I know - you just fill your water bottle at the water fountain. Maybe you could have ad that says, "Free water provided by Owen. Just visit your local water fountain." (It would be nice, however, to have tastier water available through filtering).
I like the 2nd idea. That will definitely reduce trash. The only problem is how to maintain the filtration system.
ReplyDeleteI think idea #1 is the most feasible. Buzz and word of mouth seem to be very effective for "green" campaigns. Maybe incorporate a simple tip for at school AND at home to institute more behaviorial change. For #3, it looks like there will be a sustainable business course offered in mod 3.
ReplyDelete#1 is great for reinforcing ideas in peoples heads to get the idea across and create awareness.
ReplyDeleteGreat ideas here. At my kids' school they installed adapters on the drinking fountains to allow them to fill water bottles with filtered water. (One problem, though, is that some kids without bottles like to pretend to be little hamsters sucking on the spigot!). Still, I'm told it was a fairly simple, inexpensive retrofit.
ReplyDeleteThe "ODN green tips" can do a lot of good. There may be things that we do on a daily basis that have some sustainability impact but where we are indifferent to changing our behavior. So change is easy - that's a freebie and definitely worth trying. The question still remains, what specific tips will you offer that have these properties? How will you know that behavior is changing?
There was some talk in previous comments about "incentives", but I didn't see much talk about "disincentives." Broadcasting our carbon footprint (i.e., listed in the hall TV monitors) could work if we were to compare ourselves to other b-schools on a per-student basis. This has been done in the energy conservation domain. For example recently one college put a "live" feed of each of its dorms' energy use. Dorms were listed using a simple ranking system that showed all the dorms across the campus. Intuitively enough, competitive behavior immediately took over and drove down over all use. Apparently self-appointed energy czars in the dorms would roam the halls calling out anyone using a blow-dryer or an iron. Something like that would be a cool net-impact project.
Printing is another area where a similar dynamic is in place. It is well-known to students all over campus that Owen is one of only two places that allows free printing with no quota. (maybe that's why law-schoolers, undergrads, love to hang out here. Maybe advocating for a printing quota (under the guise of saving money for Owen) would have great sustainability returns as well. Maybe even comparing the different schools on campus in terms of paper use would drive down usage.
I'm not sure what you mean by "sustainable business" courses, but we have had a few of them over the past years, and there are currently some at Owen that address green issues (for example my Mod4 course in Design-4-Sustainability). The problem I have observed is that the only people who show up are the ones who often don't need the insights of the class - it's the no-shows that really need to be there. Also - and I have experience this personally - if the enrollment is too small, the classes are unsustainable. There are (justifiable) requirements for minimum class size and so unless more students take the classes when they are offered, they quickly fall out of the rotation.
You should contact the newly formed Energy Club. They have some ideas along these lines and are currently advocating for a class this spring. Ian Prunty has the details.
The ODN green tips are a no-brainer---definitely do this. The real question is: what tips can you offer that will change behavior and improve sustainability.
ReplyDeleteMy kids' school recently retrofitted their water fountains with filters and simple attachments that allow the filling of water bottles. Except for the 3rd graders who like to pretend to be little hamsters and suck on the spigot, the seem to be a hit. Kids make fewer trips to the fountain and actually drink more during the day. Could work. Let me know if you want to talk to the facilities people.
There are some courses being offered and being considered. The newly formed Energy Club has info on a course being proposed by Jeff Gowdy this spring (ask Ian Prunty). However the course won't happen unless students are clear and verbal with their desire for this kind of content and their commitment to show up!
I also have my "Green Design" course on the books for mod 4. I did a trial run last year with a small enrollment, but this will be the last year can offer it if I don't get a decent turnout of students.
So maybe getting people to show up to the ones we already offer is another strategy you can use to help solve the problem long-term. If 50 students show up to a class, you can bet similar classes will follow. Though we may claim otherwise, we faculty are definitely market-driven.